25 October 2025, Volume 50 Issue 5

    

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Rural revitalization
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  The Current Situation and Challenges of Financial Literacy Education in the Eastern, Western and Northern Regions of Guangdong Under the Rural Revitalization Strategy

  CAI Wangqing, CAI Wang

  Modern Agriculture. 2025, 50(5): 1-13.

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  Under the rural revitalization strategy, financial literacy education for farmers in the eastern, western and northern regions of Guangdong Province is of vital importance for promoting the sustainable development of the rural economy. At present, financial literacy education in this region has achieved certain results, but there are still many problems, such as deviations in educational cognition and insufficient attention in thought; educational resources are relatively limited and the channels for acquiring knowledge are narrow; educational content is divorced from reality and lacks pertinence and innovation; educational model is monotonous and lacks diversity, interactivity and fun; frequent telecom and online fraud have exacerbated the spread of trust crises, etc. In response to these issues, based on a systematic review of successful experiences such as promoting financial literacy education through agricultural training classes during the "village-building movement" in Oita Prefecture, Japan; integrating financial literacy education for villagers into the "rural renewal" in Germany; and the "three-dimensional integration" financial literacy education practice in Quanzhou County, Guangxi; a further in-depth analysis was conducted on the new opportunities faced by financial literacy education for farmers in the eastern, western and northern regions of Guangdong Province. Finally, it is proposed to cultivate new types of subjects and leverage their leading and exemplary role, promote digital empowerment and expand educational service channels, focus on industrial demands and customize characteristic financial and economic courses, strengthen financial support and build a bridge for the connection between industry and finance, strengthen information empowerment and build a pattern of mass prevention and control. So as to provide references for improving the level of financial literacy education in the eastern, western and northern regions of Guangdong Province.
Agro-pastoral economy
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  Cultivation Dilemmas and Promotion Pathways of the New Quality Rural Productive Forces in China′s Major Grain-producing Regions——Based on Practical Experience of the Core Area of "Tianfu Granary"

  YUAN Qiuyue, ZHAO Yiping, CHANG Xiang, LI Yijin, WANG Huan, CHANG Qian

  Modern Agriculture. 2025, 50(5): 14-29.

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  Cultivating the new quality rural productive forces is a core driver for facilitating the transformation and upgrading of major grain-producing regions and strengthening international agricultural competitiveness. Using the core area of "Tianfu Granary" as a case study, this paper built a "dual-support, four-level nested" analytical framework to systematically assess the practical foundations and major obstacles to cultivating the new quality rural productive forces in major grain-producing regions, and proposed actionable and scalable strategies for advancement. The study revealed that: the core area of "Tianfu Granary" had achieved notable progress in agricultural mechanization, digitalization, and green transition, evidenced by a stable production foundation, steadily increasing labor productivity, and continuous improvement in human capital. Nevertheless, it continued to face multiple challenges, including inadequate technological adaptation, lagging institutional support, uneven service systems, tightening resource and environmental constraints, insufficient market and financial support, and limited resilience in risk prevention and control mechanisms. In response, this paper proposed a series of systematic strategies, such as technology integration and extension, institutional innovation and factor reform, building socialized service systems, promoting green and low-carbon transformation, improving market and financial mechanisms, and strengthening risk management systems, all aimed at comprehensively enhancing the new quality rural productive forces.
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  Level Measurement, Spatio-temporal Evolution and Obstacle Factors Analysis of New Quality Productive Forces of Grain in China

  ZHENG Junchuan, TU Pingping, CHEN Huilun

  Modern Agriculture. 2025, 50(5): 30-44.

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  Cultivating new quality productive forces of grain is an important measure to build a modern agricultural country and lay the foundation for food security. Based on the panel data of 31 provinces in China (excluding Hong Kong, Macao, and Taiwan) from 2013 to 2024, empirical methods such as entropy method, Dagum Gini coefficient, Kernel density estimation, ArcGIS, and obstacle model were used to systematically study the development level, regional differences, spatial and temporal evolution and obstacle factors of China′s new quality productive forces of grain. The results showed that: China′s new quality productive forces of grain had steadily improved, but the overall level of development was weak and the growth rate was slow; the development level of new quality productive forces of grain in the three major grain-producting functional areas was the main production area > the main sales area>the production and sales balance area, the development level of new quality productive forces of grain in the three major geographical locations was eastern > central > western; the new quality productive forces of grain in China showed a slow and progressive evolution trend in time sequence, and the spatial distribution showed a better evolution trend in the eastern region, while the evolution process in the central and western regions was relatively slow; the intensity of agricultural research funding, the proportion of rural residents receiving higher education, the per capita electricity consumption in rural areas, and the per capita grain output were the main obstacle factors that restrict the improvement of new quality productive forces of grain. Based on this, measures such as strengthening agricultural technology support, cultivating high-quality "new farmers", promoting good farmland and laws, and implementing differentiated development were proposed to provide theoretical guidance for promoting the coordinated development of new quality productive forces of grain in various regions.
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  The Impact of Policy-based Agricultural Insurance on Food Security——A Quasi-natural Experiment Based on Pilot Programs of Full Cost Insurance and Income Insurance

  SHI Wei, SUN Xin

  Modern Agriculture. 2025, 50(5): 45-57.

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  Safeguarding food security is a critical priority in advancing the Chinese path to modernization. This study employed provincial panel data covering 30 Chinese provinces (excluding the Tibet Autonomous Region, Hong Kong, Macao and Taiwan) from 2013 to 2023 and adopted multi-period difference-in-differences (DID) and mediation effect models to explore the impact of policy-based agricultural insurance on food security. The findings were as follows: policy-based agricultural insurance significantly enhanced food security. The results remained valid after parallel trend tests, placebo tests, heterogeneous treatment effect estimation and exclusivity tests. The new quality rural productive forces served as a key mechanism through which such insurance promoted food security. The heterogeneity analysis results indicated that in the eastern region, policy-based agricultural insurance significantly enhanced food security. In contrast, in the central, western, and northeastern regions, policy-based agricultural insurance had no significant impact on food security. Moreover, in areas with high natural disaster risks, the food security assurance effect of policy-based agricultural insurance was stronger than in areas with low natural disaster risks. Therefore, the scope of implementation and insurance objects under the policy-based agricultural insurance program should be further expanded. By vigorously developing the new quality rural productive forces and tailoring policy-based agricultural insurance to local conditions. Based on variations in natural geographical locations and natural disaster risks to enhance its role in safeguarding food security.
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  Analysis of Regional Disparities, Dynamic Evolution, and Convergence in Digital Village Construction Levels

  ZHOU Liping, WEI Siqi, HU Sihan, SU Hong

  Modern Agriculture. 2025, 50(5): 58-72.

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  As a pivotal support for agricultural and rural modernization with Chinese characteristics, the digital village strategy necessitates significant research on its developmental trajectory and spatial patterns. This study constructed an indicator system to assess digital village construction levels and employed a comprehensive methodology,including the CRITIC-entropy weight combined TOPSIS model, Dagum Gini coefficient decomposition, Kernel density estimation, spatial Markov chains, σ-convergence tests, and spatial β-convergence analysis,to investigate the sources of regional disparities, dynamic evolution patterns, and convergence characteristics of digital village development across 30 Chinese provinces (excluding the Tibet Autonomous Region, Hong Kong, Macao and Taiwan) from 2018 to 2022. And revealed the spatial differentiation pattern and dynamic evolution mechanism of digital village development. The results showed that: China′s digital village construction levels demonstrated a year-on-year increasing trend, exhibiting an overall spatial pattern of "high in the east and central regions, low in the west and northeast regions". There were significant regional disparities in China′s digital village construction levels, showing an overall upward trend, with inter-regional differences being the primary source. Both at the national level and in the four major regions, digital village construction levels displayed the characteristics of "level improvement and expansion of absolute disparities". Accordingly, it is essential to adhere to digital-driven development and regional coordination as two core pillars, accelerate the advancement of digital village construction and cross-regional resource integration, and strive to enhance rural modernization levels and regional coordinated development capabilities.
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  Study on Premium Payment Willingness and Behavior of Branded Eggs in Hebei Province——An Empirical Examination Based on Structural Equation Modeling

  XU Juan, YIN Shi, LI Yibo, WANG Zhuo

  Modern Agriculture. 2025, 50(5): 73-85.

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  Eggs play an important role in enriching the "vegetable basket" of people′s lives and meeting daily nutritional elements. It not only diversify dining table choices but also play a crucial role in supplying key nutrients. Based on 253 samples from Hebei Province, andused structural equation model (SEM) to test the rationality of the theoretical model of brand egg premium payment willingness and premium payment behavior, tested the stability of the model by gender grouping,inorder to verified the stability of the theoretical model in different gender groups. The results showed that: in the overall sample, the path coefficients of brand trust on premium payment willingness and premium payment willingness on premium payment behavior were significantly positive, indicating that brand trust could strengthen consumers′ premium payment willingness, and premium payment willingness had a positive effect on premium payment behavior. When the household income variable was introduced, the path coefficients of household income on brand trust and premium payment behavior were significantly positive, indicating that the willingness to pay a premium was the dominant factor affecting premium payment behavior. In the subgroup sample, the path coefficients of household income on brand trust and brand trust on the premium payment willingness were significantly positive for both male and female. The promoting effect of premium payment willingness on premium payment behavior was stronger in males than in females, and it was more difficult for females to convert their willingness into payment behavior. However, for the path of household income on premium payment behavior, the path coefficient for males was not significant, which was related to the roles played in the family by different genders and the sensitivity of different genders to market price change trends. Based on the above analysis, policy recommendations are proposed to establish emotional brand connections, strengthen consumers′ purchasing awareness; emphasize scenario-based consumption to convert willingness to pay into actual payment behavior; and adopt multiple measures to build brand loyalty, continuously reinforcing consumers′ premium payment behavior. These efforts aim to further promote the market-oriented development of branded eggs and contribute regional strength to the growth of China′s branded egg industry.
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  Analysis of the Behavioral Willingness and Response of Farmers to Participate in Digital Rural Governance——Based on Field Research of 1 020 Farmers in Shandong Province

  LIU Yi, WANG Yunfei, LI Xinyi, ZHOU Yang

  Modern Agriculture. 2025, 50(5): 86-96.

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  The promotion of digital rural governance is of great significance for achieving "strong agricultural sector, a beautiful countryside, and well-off farmers". Based on survey data from 1 020 rural households in Shandong Province,this paper applied the Probit model to conduct an empirical analysis of the factors that influence farmers′ willingness to participate and their behavioral responses in digital rural governance. The research findings indicated that: the older the farmers were and the higher their perceived risks, the lower their willingness to participate in digital rural governance and their corresponding behavioral responses; due to the relatively high level of education among farmers, internal factors such as perceived usefulness, ease of understanding, and value of digital governance, as well as external environmental characteristics, would all significantly enhance farmers′ willingness to participate in digital rural governance and their behavioral responses; farmers′ willingness to participate in digital rural governance could drive their engagement in digital Party-mass education, digital village affairs management, and digital democratic supervision.Therefore, to facilitate the transformation of farmers′ willingness to participate in digital rural governance into actual behavioral responses, the following measures should be implemented: strengthen training on the construction and application of digital infrastructure, and establish age-appropriate and localized service mechanisms; expand participation channels for digital rural governance by leveraging village-level community organizations, and cultivate an atmosphere for digital governance; build a multi-stakeholder collaboration mechanism, and a data feedback incentive system; promote the efficient conversion of farmers′ willingness into actions,thereby improving the effectiveness of digital rural governance.
Ecological and environmental protection
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  The Influence of Traditional Farming Cultural Identity on Farmers′ Adoption Behavior of Straw Returning Technology——An Analysis Based on the Moderating Effect and Heterogeneity of Environmental Regulations

  PEI Jie, ZHANG Xiaoxu, QIAO Guanghua

  Modern Agriculture. 2025, 50(5): 97-112.

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  Traditional farming culture has the essential connotation of protecting nature. Whether the strengthening of cultural identity can affect the production behavior of farmers has important policy implications for the continuous promotion of straw resource utilization. Based on the survey samples of 307 households in the cultural heritage site of the Aohan dry farming system in Inner Mongolia, this paper adopted the Logit model to study the influence of traditional farming cultural identity on farmers′ adoption behavior of straw returning technology, and took environmental regulations as the moderating variables to explore the regulatory effects of different types of environmental regulations on farmers′ traditional cultural identity and straw returning behavior. The results indicated that: farmers′ identification with traditional farming culture significantly affected their adoption behavior of straw returning technology. The restrictive regulation had a negative moderating effect between traditional farming cultural identity and straw returning technology adoption behavior, while agricultural technology training in the guided regulation had a significant positive moderating effect between traditional farming cultural identity and straw returning technology adoption behavior, but publicity and education did not show a significant moderating effect. The traditional farming cultural identity had a significant positive effect on the older-generation farmers′ adoption of straw returning technology, but had a limited effect on the newer-generation farmers. At the same time, the traditional farming cultural identity had a significant positive impact on the adoption of straw returning technology by large-scale farmers, but the impact on the behavior of small-scale farmers was not obvious. Based on this, the paper put forward countermeasures and suggestions such as strengthening the protection and inheritance of traditional farming culture, promoting the utilization of straw returning by traditional farming culture protection, and strengthening the differentiated construction of environmental regulatory system.