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PDF(1116 KB)
PDF(1116 KB)
新零售模式下生鲜电商平台消费者购买意愿影响研究——基于感知价值的中介作用
({{custom_author.role_cn}}), {{javascript:window.custom_author_cn_index++;}}Research on the Influence of Consumers’ Willingness to Purchase on Fresh Food E-commerce Platform under the New Retail Model——Mediation Effect Based on Perceived Value
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